This is a question I'm often asked
"How long should our proposal be?"
The simple and short answer would be "How long is a piece of string"
But then again, we're not smart arses here so we'll explore this in a little more detail :)
It's about Quality not Quantity
You've got to remember the most important principles of winning proposal templates
They are all focused on quality. (NOTE: Actually number 5 was "Keep it short" so I guess that could also be the answer to the question posed in this post. Nonetheless, short is still quite ambiguous so we'll proceed!)
Quality proposals, even 2 or 3 page proposals will always win over 20 or 30 page proposals that don't focus on what you will deliver for your customer.
A few simple steps to winning business proposal templates
We're in the middle of putting the finishing touches to a tried and tested process for delivering proposals that will give you the best chance of winning the business every time. If you don't win, you can be confident that you gave it your best shot and won't have any regrets.
For today, I'll give you the 50,000 feet view of what we will be covering:
Happy proposal writing!
"How long should our proposal be?"
The simple and short answer would be "How long is a piece of string"
But then again, we're not smart arses here so we'll explore this in a little more detail :)
It's about Quality not Quantity
You've got to remember the most important principles of winning proposal templates
They are all focused on quality. (NOTE: Actually number 5 was "Keep it short" so I guess that could also be the answer to the question posed in this post. Nonetheless, short is still quite ambiguous so we'll proceed!)
Quality proposals, even 2 or 3 page proposals will always win over 20 or 30 page proposals that don't focus on what you will deliver for your customer.
A few simple steps to winning business proposal templates
We're in the middle of putting the finishing touches to a tried and tested process for delivering proposals that will give you the best chance of winning the business every time. If you don't win, you can be confident that you gave it your best shot and won't have any regrets.
For today, I'll give you the 50,000 feet view of what we will be covering:
- Start with the end in mind - I'd be lying if I told you we came up with that expression. It's borrowed from one of our favourite books of all time - The 7 Habits of Highly Effective People. Before you start typing up your proposal, give careful consideration to what you want the reader to do once they've finished reading it. We'll get into a lot of detail on this and how to become the mind of the reader.
- Lay it all out - You wouldn't get a builder to just start building your dream home without any plans or blueprints would you? I expect NO! So why should a proposal template be any different? Poor document structure is one of the most common crimes in poor business proposals.
- Tackle the tough stuff first - What unique value will you deliver for the customer? If you strip away many proposal documents, there are normally only a few pages of real "gold" where the customer sometimes has to struggle to find the value you promise them. By tackling these things first, you will remain focused on the ultimate end game. We'll teach you how to tackle the tough stuff and start making it second nature to you in your daily proposal writing
- Bring it all together - This is when we get technical and ensure the literary quality of your document is up to scratch.
- Signed, sealed and delivered - You're done! We teach you how to start the closing process from the minute you submit your proposal.
Happy proposal writing!
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